The history of Demak'Up
Skin care according to Demak'Up
For many women around the world, every day starts with cleansing the skin and ends with the same routine of removing makeup.
At Demak'Up we believe that these simple rituals are the most important secret to healthy skin and radiant beauty. That's why, for more than 30 years, we have been a pioneer in Cotton Science™️. Thanks to Demak'Up, make-up removal and skin cleansing have never been so effective, gentle and pleasant.
Our commitment: to continue to put our know-how at the service of all women so that make-up removal and skin cleansing become not only the first gestures of beauty, but also a moment of well-being, a moment for oneself.
1978
The first make-up remover disc revolutionises the make-up removal of millions of women
2000
Demak'Up make-up remover wipes adapted to each skin type are a success!
2014
The Demak'Up Expert range effectively removes makeup!
2015
The Demak'Up Cocoon range offers a moment of well-being, for yourself!
2015
The Demak'Up Sensitive range offers ultra-gentle skin cleansing!
2021
The Demak'Up Bio range respects your skin and the environment with its 100% organic and unbleached cotton fibers!
2022
All cottons are now unbleached, find the quality and softness of Demak'Up in natural and unbleached cotton fibers!
2024
All our products change their design, but their quality remains the same. We are committed to being more sustainable, more inclusive, and improving your skincare routine.
Demak'Up, a brand of the Essity group
Demak'Up is a brand of Essity, a leading international group of hygiene and forestry products. For more information, please visit www.essity.com