The Brand


Make-up removal according to Demak'Up
For many women throughout the world, each day ends with the same routine: make-up removal.
We, at Demak'Up, think that this simple routine consists of the most important secret for healthy skin and radiant beauty.
This is why, for more than 30 years, we have been seen as a pioneer in the science of cotton. Thanks to Demak’Up, make-up removal has never been so effective, soft and pleasant.
Our commitment: to continue to put our know-how at the service of all women so that make-up removal becomes not only the first beauty gesture, but also a moment of well-being, a moment for yourself.
OUR KNOW-HOW SERVING ALL WOMEN
Products for which women vote
Today Demak'Up is the Nr 1 brand of make-up removal cottonwool and wipes*.
A proof of confidence for the brand: women recognize the quality of Demak'Up on a daily basis.
*Nielsen, France, 2014
Innovation at the heart of the Demak'Up DNA
At Demak'Up, we innovate in order to bring women even more efficiency, softness, practicality and well-being during their make-up removal process.
The first make-up removal disc has revolutionized the make-up removal of millions of women.
The Demak'Up make-up removal wipes adapted to each skin type meet with success!
The Demak'Up Expert range captures make-up effectively!
The Demak'Up Cocoon range offers a moment of well-being, for yourself!


Demak’Up, une marque du groupe Essity
Demak'Up is a brand of Essity, an international group leader in hygiene and health - For further information, visit our website: www.Essity.com