The Brand

Make-up removal according to Demak'Up 

For many women throughout the world, each day ends with the same routine: make-up removal.

We, at Demak'Up, think that this simple routine consists of the most important secret for healthy skin and radiant beauty. 
This is why, for more than 30 years, we have been seen as a pioneer in the science of cotton. Thanks to Demak’Up, make-up removal has never been so effective, soft and pleasant.

Our commitment: to continue to put our know-how at the service of all women so that make-up removal becomes not only the first beauty gesture, but also a moment of well-being, a moment for yourself.




Products for which women vote

Today Demak'Up is the Nr 1 brand of make-up removal cottonwool and wipes*.

A proof of confidence for the brand: women recognize the quality of Demak'Up on a daily basis.

*Nielsen, France, 2014


Innovation at the heart of the Demak'Up DNA

At Demak'Up, we innovate in order to bring women even more efficiency, softness, practicality and well-being during their make-up removal process.

 The first make-up removal disc has revolutionized the make-up removal of millions of women.

The Demak'Up make-up removal wipes adapted to each skin type meet with success!

The Demak'Up Expert range captures make-up effectively!

The Demak'Up Cocoon range offers a moment of well-being, for yourself!


Demak’Up, une marque du groupe Essity

Demak'Up is a brand of Essity, an international group leader in hygiene and health - For further information, visit our website: